Creating an effective ad can sometimes seem like the most difficult thing in the world. Make it a little simpler, so you can spend more time on projects you actually enjoy, by using these five helpful tips:
Choose a customer base. The first thing that you need to decide is what kind of customer your ad will be appealing to – 50 year old men and teenage girls respond to very different types of advertising, so this is an essential step. Once you’ve decided who your audience will be, you can concentrate your copy on targeting what matters to them – either giving them what they want or solving their problem. Having one audience in mind makes this a much easier task.
July 27th is National Scotch Day. If I didn't have bills to pay, I would celebrate National Scotch Day at that place where "everybody knows my name." To be honest, I will still probably celebrate National Scotch day at that place where "everybody knows my name", the celebration will just have to wait until after work. Let's talk about scotch for a moment. The most important thing to understand is that all scotch is whiskey, but not all whiskey is scotch. The drink that combines the two, the aptly named scotch whiskey, is made only in Scotland and must be aged in oak barrels for at least three years.
During the summer months, your customers' demand for products with ice goes up, while at the same time your ice machine’s performance slows down. This poor performance from your ice machine is usually caused by either poor maintenance routines, heat, or both. The warmer the air temperature, the harder your ice machine must work to produce ice. The neglecting of maintenance routines and built-up scale and contaminant deposits cause your ice machine to work even harder. A combination of the two can lead to your ice machine completely failing.
A FOB detector is designed to keep your lines filled with beer. The FOB detects an empty keg and shuts down the beer flow. What this does is eliminate the foam you get from an empty keg. It also eliminates the need to refill lines with beer and purge air from the system. Without a FOB installed on your beer line, when your keg goes empty, your tap starts spitting and spraying foam.
If you've found your way to this article, then you probably already know the benefits of serving your cold brew coffee via a draft beverage system. But just in case, let’s recap.
The Volition Portable Kegerator is a new and welcome addition in 2016 to the lineup of commercial beer dispensers. If your business is dispensing beer at various events, BBQs, fairs, outdoors and indoor catered events, and you need a beer dispensing system that can handle that level of punishment, look no further. This unit is easy to move, resists scratches and dents and dispenses a perfect, cold glass of beer over and over again. You will be happy with the Volition VDD24 portable kegerator!
July 7 is National Macaroni day. That said, we could not confirm the source of who actually started National Macaroni day, but considering Americans love of Macaroni and Cheese, we are not going to belabor this point. You should know, the word "macaroni" does not actually mean a curved or elbow shape pasta tube. In fact, “macaroni” refers to a variety of pasta, not the shape. Macaroni is a dry pasta made with durum wheat and made without egg. Macaroni in the U.S. is usually the elbow variety, however, Macaroni in Italy is usually a straight tubular square-ended pasta.
Summer events can be the perfect chance to expand your customer base by showcasing your superior line of beer products. One of the best ways to do that is by using our 48 Qt. Cold Plate Beer Cooler - 2 Tap Jockey Box. This portable beer dispenser chills your beer as it moves it to the faucets, which means that your customers are getting a crisp, refreshing beverage each time you pour. Produced by American Beverage, the 2 faucet jockey box is specifically created to cool two beer products at once, allowing you to feature not only a new, innovative product, but also supply an old favorite to keep your customers, old and new alike, hooked. It uses a cast-aluminum cold plate, in conjunction with foamed insulation and around 25-30 lbs. of CO2 pressure, to draw your beer from the keg and bring it to the ideal drinking temperature as it travels to the taps. And, not only can you take this cold plate jockey box just about anywhere, it is also practically indestructible and requires less ice than a coil cooler to function properly.
An outdoor Fourth of July picnic can be quite difficult to plan and safely execute thanks to weather, bugs, and the heat index! Planning ahead and having the right food equipment will help to make for a smooth, fun picnic experience for all. One of the main concerns is bacteria, which multiply faster in hot, humid weather and can lead to food poisoning. Generally, potato salad is fingered as the main culprit, but the reality is, it's not just about keeping your cold food cold, it's also about keeping your hot food hot, as well as preventing any cross contamination between your raw meats and seafood.
According to the market research firm NPD Group, McDonald’s restaurants have reaped some real benefits from their decision to offer breakfast all day. Surveys done at the participating stores found that the customers who purchased breakfast items at non-traditional hours had, for the most part, not visited their McDonald’s store in the month prior. McDonald’s was able to prove that he uptick in sales and new customers was in fact due to the all-day breakfast offerings.
