Rapids is Going to the National Restaurant Association Show 2018!

Each year, many of the top vendors in the foodservice industry come together at the National Restaurant Association (NRA) Show to proudly display a mix of their newest equipment, bestselling items, and productivity breakthroughs. This makes it the perfect place for our marketing department to find equipment and smallwares to add to our catalog and webstore! Not only do we leave with a notebook full of possible new products and marketing ideas, but we also have an incredible time exploring the show.

This year will be the 99th annual NRA show, and more than 2000 companies will be exhibiting their products (and food samples!). While we are always excited to visit vendors we already have strong relationships with to see what their new offerings are, we also love the Kitchen Innovations! These are products that have been recognized for their innovative approach to back-of-house operations. Some of them have revolutionized the way we approach mundane tasks, and others offer noticeable savings due to increased efficiency. It's great to see what new options they bring to the table, and getting the chance to interact with the equipment in person gives us a deeper understanding of its potential usefulness.

NRA is also a great place to learn about the latest trends in foodservice at stations like the Innovation Hub and the Learning Center. Industry leaders and businesses at the forefront of the trends come together to provide short presentations on the data they've collected, as well as thoughts for the future. As you can imagine, for a marketing department, these sessions are a favorite of ours!

Any Suggestions?

If there is anything you think we should keep an eye out for at the show, let us know! We would be delighted to add customer recommendations to our list of things to see because, when it comes down to it, we are doing this all for you!