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Food for Thought - Rapids' Blog
According to the market research firm NPD Group, McDonald’s restaurants have reaped some real benefits from their decision to offer breakfast all day. Surveys done at the participating stores found that the customers who purchased breakfast items at non-traditional hours had, for the most part, not visited their McDonald’s store in the month prior. McDonald’s was able to prove that the uptick in sales and new customers was in fact due to the all-day breakfast offerings.
This is also supported by a National Restaurant Association survey, in which 70% of Americans reported that they wish that restaurants would serve breakfast all day long</background-color:="#ffffff">
However, recent advances in technology have increased operator’s abilities to expand their menus. These advances have led to products like ventless cooking equipment, counter top ovens and induction ranges, “set and forget it” touch screen conveyor ovens, speed ovens, and fast start-up speed grills that deliver food in seconds as opposed to minutes. Fryers with larger capacities and smaller equipment designed to maximize output in less space provide additional benefits and make it easier to offer breakfast all day.
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