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Creating an effective ad can sometimes seem like the most difficult thing in the world. Make it a little simpler, so you can spend more time on projects you actually enjoy, by using these five helpful tips:
Choose a customer base. The first thing that you need to decide is what kind of customer your ad will be appealing to – 50 year old men and teenage girls respond to very different types of advertising, so this is an essential step. Once you’ve decided who your audience will be, you can concentrate your copy on targeting what matters to them – either giving them what they want or solving their problem. Having one audience in mind makes this a much easier task.
Since the beginning of 2016, Google has made some significant changes to mobile search creating a platform they call “immersive search”. On March 8th, another feature was introduced to Google’s mobile search called “Google Destinations. Understanding this change can help drive more customers right to your doorstep!